The Big Cheese

Co-presented by Bi-Rite Market

Guests will receive complimentary cheese samples courtesy of Bi-Rite Market and a coupon for 10% off cheese at Bi-Rite upon entry.

Following the film, join Sam Mogannam of Bi-Rite and Ray Bair of Cheese Plus for a conversation about all things cheese, moderated by Sigfried “Ziggy” von Frankenberg-Leu, West Coast Sales Manager for Market to Monger

“What is a “cheesemonger?”

It’s sort of like a sommelier, but for cheese — with less pretension and more punk rock. In places like Europe, cheesemongering is a vaunted, prestigious career. In America, it often means working minimum wage at a grocery counter. 

Adam “Mr.Moo” Moskowitz is attempting to change the way American cheesemongers are seen by coaching a team of U.S. competitors to victory at the Mondial du Fromage, the “Olympics of Cheese,” in France.

Team U.S.A. has never won. 

THE BIG CHEESE follows these underdogs as they battle cultural clashes, personal struggles, and melting cheese while training for the ultimate cheese competition. With reputations, redemption, and a historic victory on the line, can they finally prove America belongs to the world’s biggest cheesestage?

You’ll have to watch to find out…